Lovehoney’s new study ranked Toronto, CA as its sexiest city based on number of visits to their site and consumer interest in adult toys.

Written by: Laura C. Anderson 

While we’re often quick to stereotype Canada as a country with a deep affection for maple syrup, hockey, beer, Tim Horton, and an almost biological reflex to end every sentence with, “Eh,” we’re forgetting ‘aboot’ the country’s impressive sex drive and appreciation for sex toys.

Allow me to explain; thanks to Lovehoney, one of the largest global sex toy retailers, we’re able to take a peak into Canada’s kinky side. In June 2016 the company aiming to “bring sexual happiness to all” launched its Canadian website, With this, Lovehoney’s products became available to a bigger market. At the same time, strategists within the company were able to survey and comply a list on the sex toy market within each major city in Canada.

The strategists and data analyzers weren’t disappointed. Over the past year, experienced “significant growth showing Canada’s healthy appetite for sex toys,” according to Lovehoney’s online blog and news realm.

Since the launch of its Canadian site, Lovehoney has sold tens of thousands products including sex toys, bondage gear, lubricants, lingerie and accessories. Research predicts a rapid growth throughout the year, especially once temperatures dip down to their record low’s and consumers opt for staying home and getting creative with their free time activities…

According to Lovehoney’s website, “The Global sex toy market has been estimated to be worth $15 billion worldwide, and is predicted to be worth £20 billion by 2020. Lovehoney estimates the sex toy market for Canada specifically is worth $300-400million USD.”

Richard Longhurst, Lovehoney’s Co-Founder says, “We believe everyone deserves a fun and fulfilling sex life. We're on a mission to spread our sexual happiness message around the globe. Numerous surveys show that Canadians share our belief that having a great sex life is an important part of your general health and wellbeing. We'd be delighted if Lovehoney becomes as popular in Canada as it is in the UK."

In only one year, the site has recorded over 150,000 searches from the ten largest cities in the country. With each click on the search tab, the company is able to determine what each individual region is most interested in. For example, the terms, ‘Strap On’ and ‘Cock Ring’ were searched pretty frequently across the entire country, whereas a term like ‘Butt Plug’ proved only a popular search in cities like Calgary, Toronto, Montreal, and Ottawa.

Take a look at the cities ranked in order from sexiest to least sexy based on the number of visits to Lovehoney’s site and their consumer interest:

1. Toronto

2. Calgary

3. Montreal

4. Vancouver

5. Edmonton

6. Ottawa

7. Winnipeg

8. Hamilton

9. Regina

10. Quebec City

To all you nosey Canadian neighbors out there, you can officially retire your binoculars. The site puts our curiosity to rest by revealing the top searches for each city. Have fun trying to look at your co-workers the same ever again.

1.     Toronto - Strap On, Cock Ring, Butt Plug, Dildo, Vibrator

2.     Calgary - Strap On, Latex, Vibrating Panties, Lubricant, Butt Plug

3.     Montreal - Strap On, Dildo, Cock Ring, Butt Plug, Collar

4.    Vancouver - Strap On, Cock Ring, Inflatable, Dildo, Lubricant

5.     Edmonton - Strap On, Cock Ring, Glass, Latex, Pump

6.     Ottawa - Strap On, Cock Ring, Dildo, Butt Plug, Nipple

7.     Winnipeg - Strap On, Dildo, Cock Ring, Sleeve, Lubricant

8. Regina -Chastity, Strap On, Extension, Cock Ring, Harness

Laura C. Anderson | @s0mebl0nde