CORSA MECCANICA PROPOSAL
SOCIAL MEDIA TAKEOVER + ORIGINAL CONTENT CREATION
Part 1: SOCIAL MEDIA MANAGEMENT
FACEBOOK | TWITTER | INSTAGRAM
Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action. Posts ranging from promoting Corsa products, corsa sponsored brands, events, special offers etc.
Handle the day-to-day tasks involved in maintaining a social media presence, so you can concentrate on running your business.
Develop strategic social media plans, outlining opportunities, tactics, and timelines consistent with the Corsa's goals and current strategy.
Once we have risen Corsa's social media reach, develop, oversee and manage contests on various social platforms, including setting benchmarks and goals to exceed targets.
Ex: New Vitaly Contest. Something similar can be done with Corsa.
"We want to see how you rock your Vitaly, so throw it on, take a picture, and post it on Instagram with the hashtag #VitalyEveryday. Once your photo is up and tagged, we'll slide in your DMs with a personal discount code that you can use to get 15% off your next purchase. (Make sure you follow @vitalydesign or we won't be able to message you!)
SKYN MAGAZINE SOCIAL BOOST
SKYN Magazine Instagram post min 2x a week. SKYN Magazine posts in a series of 3 so that would 6 Corsa Meccanica posts a week.
@skynmagazine | 219K Followers
Our hashtag (#SKYNMagazine) has been used over 32K times. Projected to hit over 225k followers by September 2016.
Sample of potential @corsameccanica Instagram account after takeover
ESTABLISH THE CULTURE, THE LOOK, THE FEEL OF CORSA MECCANICA
Announcement via SKYN Instagram & SKYN website homepage
POSITIVE BRAND ALIGNMENT
Larger focus on affiliated brand integration to better highlight successful and popular Corsa brand partnerships. Utilizing their branded imagery and content to strengthen the Corsa Brand.
UTILIZATION OF CORSA PRODUCTS
Example of possible corsa branded product on models.
BONUS: SKYN EMBEDDED ARTICLES
Embedded ads are a great way to influence readers and buyers in a subtle yet impactful way. Whether it’s curating an article about your product, piece or event, or placing your product in one of our exclusive SKYN shoots, there’s always a great subtle option for you and your brand guaranteed to get all the right attention.
Published online. Get your product recommended by SKYN’s personal writing team in one of our customized written pieces. Whether it’s an advice piece, a Top Ten List, or just simply a written piece detailing your products, we’re happy to lend our name and personal recommendation to your brand and products.
Part 2: ORIGINAL CONTENT CREATION
Photography and video content creation. Focus on bringing in popular models with their own social media pull to shoot on bikes / with gear, in the shop etc. Shots of branded Corsa products ie. hats, shirts, hoodies, jackets, helmets on models. Mix of sexy, edgy photos (ex. lingerie} to the more editorial, classy photos. (Think David Beckham for Belfast)
Applicable content to be published online on SKYN Magazine and featured on SKYN Instagram tagging @corsameccanica in order to push more viewers to the Corsa account.
Creation of video content to engage Corsa audience similar to the one of George for LD West and George Sully x Corsa. Ranging from BTS video, day in the life, cool visuals, short interviews, informational etc.
Sample of my related work.
Name: Luis Marin
Position: Public & Client Relations
Company: LD WEST
Working with SKYN Magazine:
Its always a pleasant experience working with the team at SKYN Magazine. They're always a step ahead of me when executing any promotional work and features. The impact that they make as a publication is directly in line with why business at LD WEST is booming, and it's why I keep putting projects in their hands.
Name: Zaid McGovern
Position: Marketing Spinnaker Watches
Company: Spinnaker Watches
Working with SKYN Magazine:
Working with SKYN has been great. Eames and Ashley did an awesome shoot with our product. We will keep sending over pieces for review due to the quality of the press release + quality of content we received back to reuse.
Name: John Wright
Company: Lyfe Watches
Working with SKYN Magazine:
We contacted Ashley via instagram and were extremely grateful with her amazing ideas and support of our brand and its causes to help others. We think we got great exposure from SKYN magazine and would love to work again.
Speaking to Deborah she mentioned you guys have used an in house person to manage social media, as well as outsourcing it for $600 monthly to a California agency with mixed results. The second cost was bringing in a photographer for $1000/month once again to mixed results. I'm offering my services to cover both needs with one package as well as the additional benefit of utilizing SKYN Magazine's massive social media reach for free. (Sponsored posts on the SKYN Magazine instagram account start at $75 for 3 photos, and I have included 6 weekly. That is a value of $600 per month.) Embedded articles on SKYN Magazine online start at $150 and I have also included that for free in order to strengthen our partnership and grow Corsa's online brand as quickly as possible.
As you can see I have structured it to ensure that the value is there for Corsa.
In the current market the going rate to hire a full time social media manager, is anywhere from $2000 - $4000 monthly.
My Offer: $1,500/monthly.
Offer is negotiable. Look forward to hearing back from you.