ROB LOWE SET TO STAR WITH SKECHERS
The classic actor returns for another scene with Skechers and a whole new Men’s Footwear Campaign
Rob Lowe is back with a vengeance in the newest SKECHERS campaign. After a fifteen-year hiatus the legendary film and television actor will return to the brand for a new SKECHERS men’s footwear marketing campaign set to launch in Spring 2017.
“Rob helped us introduce our dress casual collection to the world in 2001 and today his appeal crosses the many generations who wear our footwear—so he was a perfect fit then and he makes perfect sense for SKECHERS again now,” said Michael Greenberg, president of SKECHERS. “Rob is extremely talented and loved by fans everywhere so it’s a thrill to be working with him again. We know he’ll be a great face for our comfortable and stylish men’s footwear collections—and amazingly it’s like he hasn’t aged a day since his initial SKECHERS campaign!”
“It seems like yesterday when I first posed for a photographer wearing SKECHERS. They were good looking shoes then, but I don’t remember them being so comfortable,” added Rob Lowe. “We have a really fun concept about how comfort fits into my day that I think people will love, and it’s exciting that we’re now doing something bigger with a full global campaign that includes a television commercial.”
The last time Rob appeared in a SKECHERS campaign was in 2001 as part of a series of print ads that also featured fellow “brat pack” era actors Robert Downey Jr. and Matt Dillion. Since then the household name has appeared in such hit shows like The Outsiders, St. Elmo's Fire, The West Wing, Behind the Candelabra, The Grinder, and Code Black.
Check out the latest SKECHERS here.
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