NIKE SECRET STUDIO
By: Amanda Cubello
Nike Has a Super Secret Fitness Studio and We’re Not Invited
See why this swanky space is invitation only, here
Tucked away in a brick SoHo building sits 45 Grand (named after it’s location), the sweat hotspot for fashion editors, models, and those considered social media celebrities. What makes this Nike studio so secretive? The fact that the only known existence comes from Instagram photos with the hash tags, #betterforit and #45grand, from those considered worthy enough to bask in the upscale, neon-blue lit gym. If you can even call it that, somehow, gym seems a little too down-to-earth for this space.
The two-level studio was converted from a metal workshop by interior designer Rafael de Cárdenas, founder of Architecture at Large, in collaboration with creative director Jenn Brill, to celebrate the Nike Women brand specifically, according to The New York Times.
Yoga, barre, HIIT and Nike + Run Club jogs are just a few of the classes and programs that Nike has to offer here, with in-demand trainers such as Traci Copeland, Nike+ Training Club (NTC) Master Trainer, and Alex Silver-Fagan, Wilhelmina fitness model.
Yes, your eyes aren’t fooling you, that is Karlie Kloss stretching alongside Copeland. She’s a regular at this fitness playground. She, along with the rest of the lucky invites, receives personalized lockers.
And I thought I was special for receiving complimentary bottled waters at my gym.
But the perks don’t stop here. After getting an ass-kicking workout with the top trainers, a chic lounge area awaits for anyone looking to take a breather.
Jenn Brill takes the credit for this blush-colored oasis. It’s almost too nice to sit on. Especially after having probably left a sweat-print on the gym floor.
45 Grand doesn’t end here. There’s one key element that Nike hasn’t forgotten about, the showroom.
And where is the most iconic feature Nike has to offer? Covering entire walls, of course.
The brand experience comes full circle with this hidden NYC gem, and while we may never get the chance to step inside, we can continue to live vicariously through the social elite.
Because seeing photos means we’ve actually, sort of, possibly been there, right?
By: Amanda Cubello | @amanda_cubello
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