PLAYBOY: #NAKEDISNORMAL

With all things going haywire in 2017, one thing finally makes sense again - nudity has returned to Playboy.


By: Laura C. Anderson


Remember back in October of 2015 when Playboy made the shocking announcement their publication would no longer feature nudity in their magazines? And it was only two months later in December that Pamela Anderson covered what was believed at the time to be the final issue of Playboy with nudity?

Remember how the announcement didn’t sit well with those who’ve known nudity to be the backbone of the magazine since its debut in 1953? Backlash flooded the publication, as people were both shocked and disappointed by the decision.

The first issue without naked celebrities or models came out in February 2016. The publication still featured “sexy, seductive pictorials of the world’s most beautiful women, including its iconic Playmates,” as Playboy defended itself at the time, but sadly its key moneymaking maneuver was missing.
 

The verdict is still out on why exactly Hefner decided to revamp the magazine’s image and recreate an otherwise male Bible. Nudity is and will always be the centerfold of Playboy. Its entire iconic existence thrived off the gorgeous, celebrity women like Pamela Anderson baring it all. Hasn’t Hefner ever heard the expression, “If it’s not broken, why fix it?” We don’t care about making anything ‘safe for work,’ which was a token selling point Hefner used when defending the confusing decision to discontinue nudity.

Thankfully we only had to endure a year without nudity in our beloved smut magazine. Cooper Hefner, the magazine's chief creative officer and son of founder Hugh Hefner, tweeted the news on February 11th. He wrote, “I’ll be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake.”

For a while we questioned whether the decision-makers over at Playboy felt nudity was too accessible on the Internet. Perhaps they meant to distinguish themselves when they discontinued nudity in hopes to modernize their image. It was never about where we could or could not go to find images of naked women, though.

Playboy is successful because the women they feature are downright sexy, voluptuous, and out-of-this-world hot. Bottom line: men like boobs and for as long as they can purchase a boob-filled magazine for less than $20, they will.

Cooper Hefner went on to say, “Nudity was never the problem because nudity isn’t a problem. Today we’re taking our identity back and reclaiming who we are.”

The magazine’s return to nudity features Playmate Elizabeth Elam in all her nude glory on the cover. Inside the March issue we learn more about Elam, we get an interview with America’s favorite bombshell, Scarlett Johansson, we get a profile of CNN political commentator Van Jones, and we’re reunited with old brands from Playboy’s glory days such as, “Party Jokes.”

What we’re not getting is the tagline, “Entertainment for Men” on the cover, as Hefner acknowledges, "Playboy will always be a lifestyle brand focused on men's interests, but as gender roles continue to evolve in society, so will we.”


Laura C. Anderson | @s0mebl0nde


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